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Join Sweegen at IFT 2022!

Storytelling Through Immersive Food Experiences

We are excited to have you experience Sweegen’s new liquid stevia, Bestevia® LQ, Taste Modulation Flavors, and Signature Sweetener Systems through three unique immersive taste experiences!

Stop by Booth #S2046 to taste better-for-you sweetness in an entirely new way!

What You Will Taste

Daily Demos will all feature Sweegen’s new liquid stevia, Bestevia® LQ, Taste Modulation Flavors, and Signature Sweetener Systems.

Sweegen has created an immersive storytelling experience where you will taste…

Monday

Fair Food of the Future

Imagine enjoying all of the fair food without the sugar crash! Taste Sweegen’s twist on fair favorites by skipping over to our booth on Monday! Experience Zero-Added Sugar Chipotle Ketchup with your corndogs, Zero-Added Sugar Chocolate Dipping Sauce with your donut holes for dessert, featuring Sweegen’s Taste Blazer Full Solutions. Get a taste for Sweegen’s brand new liquid stevia, Bestevia® LQ, offered in refreshing soft drinks.

Tuesday

(International) Taco Tuesday

Taco Tuesday takes on an entirely different meaning! Experience tacos inspired by Korean and Hawaiian cuisines. Demos will feature bulgogi beef tacos and a plant-based option. Tacos will feature delicious Reduced-Sugar Pickles and Ginger Slaw highlighting Sweegen’s Bestevia® LQ, Taste Modulation Flavors, and Signature Sweetener Systems. And you can’t have Taco Tuesday without tasty drinks! Pair your tacos with a Zero-Added Sugar Hibiscus Guava Refresher or a Zero-Added Sugar Horchata. Treat yourself to a tasty Reduced-Sugar Churro for dessert!

Wednesday

Southern Comforts

Taste southern comfort foods in a better-for-you way! Imagine sitting on your porch as you sip zero-sugar peach teas and 30% reduced sugar lemonade. Take a bite out of a spicy crispy chicken slider made with Zero-Added Sugar Southern Style Slaw, spicy Reduced-Sugar BBQ and Remoulade Sauces, and bread and butter pickles. Vegetarian fried green tomato slider option will also be available. For dessert, enjoy mini bread pudding bites with sugar-free salted caramel sauce.

Meet

Chef Ambassador Kaimana Chee

Chef Kaimana joins as Sweegen’s culinary ambassador at IFT 2022.

Kaimana Chee was born and raised in the small towns of Hau’ula and La’ie, HI, on the north shore of O’ahu.

In 2016, Kaimana appeared on Alton Brown’s Cutthroat Kitchen and became the first chef in show’s history to win the competition without receiving a single sabotage from his chef opponents.

Aside from teaching at CulinAerie, Kaimana owns a small catering company, Kaimana’s Katering, where he specializes in Hawaiian Lu’au, Sushi Making, and Asian Fusion cuisine.

At the start of 2016, he took on the role of Chef/Culinary Concierge for Just Egg, formerly known as Hampton Creek. Now, Chef Kaimana practices his craft at his full-service restaurant and bar, Uncle’s Hawaiian Grindz, located in Fallston, Maryland.

What You Will Hear

Casey McCormick

Sweegen’s Head of Global Innovation

Sweet Proteins: Ultratia® Brazzein and the Future of Sugar Reduction Technologies
IFT Fireside Chat on Tuesday, July 12th, 12:30 – 1:00 pm

You will hear from Sweegen’s Head of Global Innovation, Casey McCormick, as he discusses the latest commercial, technical and regulatory developments with the sweet protein brazzein, a nature-based high intensity sweetener. Found sparingly in nature in the West African oubli fruit, brazzein is 500 to 2000 times sweeter than regular sugar. Participants will gain a better understanding of how brazzein can be used to create nature-based sweetener systems that achieve parity to artificial sweeteners in terms of sweetness intensity and quality as well as cost. The latest developments in other sweet proteins like thaumatin I and II will also be addressed.

Who Will Be There

Interested in booking a meeting?

Come by our booth anytime for coffee prepared with sugar-free syrup of your choice and chat with our Sales, Innovation and Sensory teams!

Katharina Pueller

Senior Director
Business Development, NA

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Eric Huss

Senior Manager
Business Development, US

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Syd Heese

Director
Business Development, US

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David Knapp

Senior Director
Business Development, Canada

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Liliana Del Valle

Senior Director
Business Development, LATAM

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Sergio Borbolla

Director
Business Development, LATAM

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Michael Halvorsen

Senior Director
Business Development, EMEA

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Luca Giannone

Senior Vice President
Head of Sales, Global

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