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Get Ready to Immerse Yourself in Sweegen's Multisensory Experiences for Disruptive Product Development in the UK

Did you know that taste is a byproduct of all our senses combined? 

The environments we choose to consume food and beverage in stimulate our senses uniquely, affecting our food choices and overall experiences.

At Food Matters Live’s Tastes of Better event in London this March, Sweegen Taste Blazers will present Sweegen’s Immersive Multisensory Experiences for Disruptive Food & Beverage Product Development. 

Sweegen will leverage multi-sensory skills and capabilities to re-create real-life environments where guests will have the opportunity to feel fully immersed, in their scenario of choice, by engaging multiple senses while making food and beverage choices.

“We will stimulate as many senses as we can during this exclusive event,” says Natasha Dsouza, VP Taste and Consumer Experience at Sweegen. “Our Sensory & Consumer divisions here works hard to understand the consumer behavior that leads to food and drink choices, and then translate those insights into the product development process to ensure products fulfill specific needs or bridge gaps identified by the consumers themselves. That could be in terms of flavor, texture, sound – the whole multi-sensory experience.”

Typically, she says industry research around consumer insights or sensory experiences is done in a “clinical setting,” but the “tasting environment is really important in terms of understanding what choices people make and what they expect the context of their choices to include as well. So that’s what we’re trying to do to at this Food Matters Live event. We can’t control everything, but one of our environments includes an outdoor BBQ setting, so in addition to the tastes, there will be smells, there might be some sounds, like kids running around or a sizzling grill. We’re trying to touch upon as many sensations as we can, with sessions taking place at three different types of environments throughout the day. People can pick and choose which one they want to attend, whatever makes sense for their brands or the type of category they’re in.”

Guests at Sweegen’s Immersive Multisensory Experiences for Disruptive Food & Beverage Product Development will be sampling more than just Sweegen’s award-winning Signature Sweetener portfolio, including Sweegen’s complete Taste Solutions, which helps brands reduce sugar while amplifying the entire taste experience. 

“We are one of the only companies with approval for highly-scalable, next-generation stevia sweeteners which provide great options to reduce sugar in a very naral and sustainable way, but there’s so many other ways to deliver low calorie, low sugar, drink or food to people globally. So yes, there will be reduced-sugar foods at this event, but there will also be everyday foods and beverages that will have no sugar or sweeteners at all. We might even showcase some novel technologies that we’re bringing to the market that are very disruptive. And all of this is obviously rooted in biotech, so we will look at how biotechnology can help those sensory goals,” says Dsouza. Guests will also experience flavors from Sweegen’s sister company, Sensegen, a 100%-biotechnology-based solution provider dedicated to delivering plant-based, natural, and sustainable flavors and fragrances. 

Sweegen works with food and beverage brands to create the right ingredients, products, and sensory experiences that will resonate withconsumers and help redefine the future of food and drink. Dsouza says Sweegen “love to call ourselves disruptors. We just won the Food Tech Innovation Award at Food Ingredients Europe for the novel bioconversion process for the production of our Bestevia® Reb M.“

Sweegen team members, also known as Taste Blazers, come from a very entrepreneurial mindset. “We love the work we’re doing, we love the technologies, but at Tastes of Better we’re really going to show how all of our work comes together to promote health and wellness, not just the technologies we can offer,” says Dsouza.

“All of us come from big ingredient companies, big corporate names. At Sweegen, we have the opportunity to be creative and innovative in our work, with the purpose of reducing sugar globally with all of the brands we collaborate with. We get to do this really cool stuff that we didn’t get to do at the big corporations. We’re having a lot of fun, and we can't wait to share that with all of our guests!”

Get your tickets: Click here