IFT Business FIRST Talk 2023 - Understanding the Consumer Moodscape: How to Leverage Empathy to Drive Disruptive F&B Innovation

Hear from Sweegen’s Sally Aaron, Senior Vice President of Marketing, and Sensegen’s Natasha D’Souza, Vice President of Taste & Consumer Experience, in this live collaborative talk diving deeper into Sensegen’s proprietary quantitative research (conducted nationally with 1500+ consumers) which explores why people make specific food and beverage choices and how their moods affect those decisions.