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Sweegen's IFT First exhibition offers visitors reduced-sugar destination taste and experiences

Media Advisory


Sweegen, the global pioneer in wellness ingredients, invites you to taste its ingredient technologies at uniquely curated reduced-sugar culinary experiences at the upcoming IFT First event,  July 17-19, 2023, at the McCormick Place Convention Center in Chicago. 

Press Contact: 

For more information or to schedule an interview, please contact Ana Capretz, head of PR and communications at ana.capretz@sweegen.com or 949-750-6812 at PST. 

Sweegen’s creative producer, Connor Vandagriff, will be available for photo opportunities of food and beverage prototypes for editorial use. More information about Sweegen’s visit at IFT. 

At Booth #S1619, Sweegen will showcase its multidimensional Sweetensify™ Flavors for taste modulation featuring sweet protein Ultratia™ Brazzein, Liquid Stevia – Bestevia® LQ, Signature Sweetener Systems, and other new generation ingredient technologies. 

What You Will Taste: 
Indulge in better-for-you sweet and savory food and beverage demos to awaken your taste buds. Each day, Sweegen has prepared a unique taste experience that transports you to different culinary realms: 

• Monday - California Cruisin': Enjoy the perfect California day with flavorful tacos and a refreshing agua fresca. Experience No-Added-Sugar Pineapple Chili Sauce, Reduced-Sugar Mini Pancakes with No-Added-Sugar Strawberry Guava Sauce, and more. 
• Tuesday - Transport to the Tropics: Immerse your tastebuds in tropical flavors with Chicken Satay Skewers with No-Added -Sugar Sweet Peanut Sauce, No-Added-Sugar Passionfruit Orange Guava Drink (P.O.G.), and a Zero-Sugar Snow Cone Bar. 
• Wednesday - Way Back Western: Relish old-school comfort foods in a better-for-you way with No-Added-Sugar Blackberry Lemonade, BBQ Chicken Slider with Reduced-Sugar BBQ Sauce, No-Added-Sugar Waffles topped with No-Added-Sugar Chocolate Sauce, and more. 

Join Sweegen's culinary ambassador, Chef Kaimana, at IFT 2023. Chef Kaimana brings his expertise in traditional Polynesian, Hawaiian, and Asian cooking techniques to bring Sweegen’s ingredient technologies to life in everyday better-for-everyone foods and beverages. 

What You Will Hear:  Don't miss the Sweetensify™ Flavors and Brazzein Sweet Protein IFT Fireside Chat on Monday, July 17th, 3:00 - 3:20 pm at Fireside Chat Booth S2283. Sweegen's Vice President of Global Innovation, Casey McCormick, and Katharina Pueller, Senior Director of Business Development, North America, will discuss Sweetensify™ Flavors and its star sweet protein Brazzein. 

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Also, join Sweegen's Sally Aaron, Senior Vice President of Marketing, and Sensegen's Natasha D'Souza, Vice President of Taste & Consumer Experience, for their collaborative talk on "Understanding the Consumer Moodscape: How to Leverage Empathy to Drive Disruptive Food & Beverage Innovation" on Tuesday, July 18th, 4:00 - 4:30 pm, at the Business FIRST Stage. 


Picture1Reduced Sugar Happy Hour: 
Join the Sweegen X Sensegen Reduced-Sugar Happy Hour. Discover reduced-sugar mocktail and cocktail innovations inspired by Sensegen's Consumer and Sensory Insights Division, showcasing Sweegen's and Sensegen’s integrated ingredient and product development capabilities and flavor collaboration. 

Visit Booth #S1619 on Day 2 of the show to enjoy personalized occasions and mood-based beverages to help inspire disruptive reduced-sugar product innovation. 

About Sweegen 
Sweegen provides sweet-taste solutions for food and beverage manufacturers around the world. 

We are on a mission to reduce the sugar and artificial sweeteners in our global diet. Partnering with customers, we create delicious zero-sugar products that consumers love. With the best next-generation stevia sweeteners in our portfolio, such as Bestevia® Rebs B, D, E, I, M, and N, along with our deep knowledge of flavor modulators and texturants, Sweegen delivers market-leading solutions that customers want, and consumers prefer. Be well. Choose well. 

For more information, please contact info@sweegen.com and visit Sweegen’s website, www.sweegen.com. 

Cautionary Statement Concerning Forward-Looking Statements 
This press release contains forward-looking statements, including, among other statements, statements regarding the future prospects for Reb M stevia leaf sweetener. These statements are based on current expectations but are subject to certain risks and uncertainties, many of which are difficult to predict and beyond Sweegen, Inc's control. 

Relevant risks and uncertainties include those referenced in the historic filings of Sweegen, Inc. with the Securities and Exchange Commission. These risks and uncertainties could cause actual results to differ materially from those expressed in or implied by the forward-looking statements, and, therefore should be carefully considered. Sweegen, Inc. assumes no obligation to update any forward-looking statements due to new information or future events or developments. 

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