An increased emphasis on holistic health – encompassing mental and physical health – is fueling functional beverage market growth. More consumers are turning to drinks that provide benefits beyond simple hydration. People want convenient food and beverage options that taste good and make them feel good by enhancing their mood, promoting restful sleep, packing protein, boosting physical performance, delivering sustained energy, relaxing the mind, or boosting cognitive function. According to Innova Market Insights, “more than 1 in 4 Americans describes their approach to health as a focus on positive nutrition boosts.”
Read the full article here: How Functional Beverages Can Help Fuel Wellness – World Mental Health Day Special Feature