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WELL.
INTO THE FUTURE.

No doubt about it, health and wellness are the new wealth. No longer a nice-to-have, they are a must-have for people of all walks of life around the world.

But what exactly does it mean to be well?

The dictionary defines wellness as “the act of practicing healthy habits on a daily basis to attain better physical and mental outcomes.” So instead of just surviving, you’re thriving.

Wellness encompasses 7 distinct dimensions of life – each of which will continue to re-write how we think about and formulate what we eat and drink:

Physical

A healthy body and quality of life including diet, nutrition, exercise and sleep

Emotional

Being in touch with, aware of, and able to express one’s feelings

Intellectual

Engaging with the world through creativity and problem solving

Sensory

Experiences of Color, Aroma, Texture, and Freshness that surprise and delight the senses

Social

Occasions that connect us with others and establish positive relationships with family, friends, and community

Spiritual

Our search for meaning and purpose

Environmental

A healthy planet and ecosystem that’s free of hazards along with the role we play in bettering the earth by protecting its resources

When you begin by considering these dimensions, you naturally innovate your products and services differently and more holistically.

At Sweegen, we view wellness not just as the powerful outcome of our products, but as core to every aspect of our business.

The New

Sweegen
Innovation
Studio

Sweegen is a full-service product developer who is reimagining the world of wellness by pioneering exciting new ingredient technologies and innovations.

Our new Innovation Studio reflects our deep values. Relevance. Responsiveness. Rapid problem solving. And a relentless commitment to, and pursuit of, a culture of excellence.

We are a team of visionaries that share an insatiable curiosity and optimism about the future.

We are bold, yet balanced in our approach. We look across the entire landscape to understand which trends are true – not trite – and then provide imaginative solutions that authentically satisfy those behavioral drivers.

We believe that wellness also involves healthy human relationships. In an era where it’s easy to zoom through the day without direct personal contact, Sweegen continues to believe in one-on-one customized care. Therefore, our contact with you is always personal even if it is not always in person.

Our Innovation Studios are open globally: Southern California, Mexico City, London and Singapore (coming soon). Come visit and find a world of wellness innovation.

All’s Well
That Starts
Well

Our expertise in manufacturing and investment in technology and science give our team a strong market advantage.


Our exclusive licensing agreement with Boston-based, R&D powerhouse Conagen gives us early access to the most cutting-edge technologies. The Conagen research and development teams specialize in molecular biology and scale up for commercial use.

Our expertise in Bioconversion Technology enables us to have the most diverse portfolio of non-GMO, in-demand solutions. And our new product pipeline and access to innovation are unmatched in the industry.

We hold over 27 issued patents for sweetener molecules, along with proprietary know-how (shhh – it’s a trade secret) providing us with an unrivaled foundation for the commercial production of next-generation Stevia sweeteners.

We offer a global approach to regulatory compliance.

Our highly efficient manufacturing process ensures sustained availability, scalability, consistent quality and competitive pricing.

And our vertical integration, large capacity and food grade GMP facilities in Europe and Asia ensure continuous production and quality standards.

Sustainability

Sweegen is all about respecting the world for future generations.

That’s why we produce our Signature Stevia ingredients from sustainably-sourced Stevia leaves, and not from GMO corn or sugar beets. Since the best tasting molecules are in such small quantities in the leaves, we use our Bioconversion Technology to produce a range of zero calorie sweeteners from Stevia Leaves with assured quality, regulatory compliance and competitive prices.

Our proprietary process also enables efficient land use and allows us to support farmers by using their stevia harvest. Our goal is to bring the best of nature to our clients and your end-customers by ensuring sustainable production and a straightforward, transparent manufacturing process.

California Provenance

California is the epi-center of both innovation and the health and wellness way of life. And this heritage is deeply ingrained in our attitudes and approaches.

We invite you to join us at our home in Foothill Ranch in Orange County, California. Once you explore our picturesque parks, pristine lakes, sandy beaches and wilderness preserves, you’ll understand our true nature.

You’ll find our warm kitchen a welcome setting to cook up your latest concepts. And a far cry from the cold, over-industrialized labs you may have experienced in the past.

Management  Team

Steven Chen

Steven Chen

Chief Executive Officer

Luca Giannone

Luca Giannone

Head of Global Sales

Karen Dominique Pierik

Karen Dominique Pierik

Head of Digital Marketing

Hadi Omrani

Hadi Omrani

Vice President of Regulatory Affairs

Jinshu Zhang

John Zhang

General Counsel

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Steven Chen

Steven Chen

Chief Executive Officer

Founder of five different companies including Sweegen, Inc., Steven Chen is an entrepreneur and businessperson who has been in the biotechnology sector for over 25 years. Steven has continuously owned and operated the companies he has founded by serving in various roles including President, Chief Executive Officer, and Chief Financial Officer. Currently, Steven holds the position of CEO at Sweegen.

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Luca Giannone

Luca Giannone

Head of Global Sales

Luca leads the company’s global sales activities. Luca is an accomplished commercial and business development executive with 20 years of experience in building, developing, and managing businesses and teams of different sizes from start up through maturity. His background combines expertise in global sales, marketing operations, finance and manufacturing, with leadership experience spanning multiple international markets. Luca is an experienced strategist and innovator with a demonstrated ability to create value, forge strategic partnerships and interact efficiently with C-Level Officers. He received a Master’s Degree (Honor’s) in Geology-Crystallography from the ETH in Zurich (Switzerland) and speaks English, German and Italian fluently.

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Karen Dominique Pierik

Karen Dominique Pierik

Head of Digital Marketing

Karen is a proven digital content marketing leader and intentional brand storyteller. She has propelled energetic corporate narratives across owned, earned, and paid channels at tech, beauty, finance, and health and wellness companies for over a decade. Karen is skilled at partnering with global leadership teams to develop marketing and communications tactics, goals, and objectives to drive positive internal and external results. She has a passion for transforming trends, data, and consumer insights into ownable and relevant content across diverse mediums for brand growth. She currently leads the development and execution of Sweegen’s digital marketing vision. Karen has a BA and MA from California State University, Fullerton.

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Hadi Omrani

Hadi Omrani

Vice President of Regulatory Affairs

Hadi leads Sweegen’s global regulatory affairs. With over 15 years of experience working closely with all major food regulators such US FDA, EFSA, FSANZ, and CODEX, he brings a depth of knowledge and skills regarding regulatory approvals of novel ingredients. Hadi has successfully achieved FDA GRAS and FEMA GRAS status for over 25 molecules in his career, including multiple regulatory “firsts” for approvals of new production technologies for stevia and novel ingredients like brazzein. He received his Bachelor of Chemical Engineering from University of Kashan.

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Jinshu Zhang

John Zhang

General Counsel

John practiced corporate law and dispute resolution for 28 years with major international law firms including Jones Day, Greenberg Traurig, Reed Smith and Dentons. He received his bachelor’s from Peking University, master’s from University of Hawaii and UCLA, and Juris Doctorate from UC Berkeley.

Work with us

If it’s worth doing, it’s worth doing well. We are your trusted partner for the highest levels of customized service and the broadest toolbox of taste solutions. You have a choice. Choose well.

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