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Join Sweegen at Fi Europe 2022!

December 6 to 8


Storytelling Through Immersive Food Experiences

We are excited to have you taste Sweegen’s Taste Modulation Flavors, Signature Sweetener Systems, Taste Blazer Full Solutions, and new liquid stevia, Bestevia® LQ, through 3 unique immersive sweet and savory experiences!

Stop by Stand #7.1D20 to taste better-for-you sweetness in an entirely new way!

What You Will Taste

Sweegen has created an immersive storytelling experience where you will taste…


6 December 2022

Sauces and syrups can be sneaky sources of sugar. Imagine enjoying all your favorite toppings without the added sugar! Taste comfort foods in a better-for-you way! Experience No-Added Sugar Salted Caramel Sauce and No-Added Sugar Cinnamon dusting on your French Toast for breakfast and No-Added Sugar BBQ Sauce on your Pulled Pork Sliders with Chipotle Sauce for lunch. Vegetarian option: No-Added Sugar BBQ Sauce on a Chargrilled Vegetable Slider.

Experience Sweegen’s sugar reduction technology offered in No-Added Sugar Orange & Mango Juice Drink, No-Added Sugar Mulled Wine, and Cinnamon Spiced Latte.


7 December 2022

Start the morning off right with No-Added Sugar Strawberry Sauce on French Crepes for breakfast and invigorate your afternoon with a sweet and savory lunch featuring Reduced-Sugar Teriyaki Sauce with your Beef and Vegetable Skewers. Interesting Fact: Teriyaki sauce calories mostly come from carbohydrates presented in the form of sugar and, Sweegen’s Sweetener Systems can help you reduce the hidden sugars in this sauce and many others! Vegetarian option: Reduced-Sugar Teriyaki Sauce with vegetables and rice.

Experience Sweegen’s sugar reduction technology offered in No-Added Sugar Orange & Mango Juice Drink, No-Added Sugar Mulled Wine, and Cinnamon Spiced Latte.


8 December 2022

Our No-Added Sugar Strawberry Sauce on French Crepes is back! And lunch is spicier than ever! Savor our No-Added Sugar Sweet Chili Sauce with Chicken and Cilantro Jasmine Rice. Delivering a spicy kick in a unique way, this international-inspired sauce is one you will not want to miss! Vegetarian Option: No-Added Sugar Chili Sauce served over Pineapple Rice.

Experience Sweegen’s sugar reduction technology offered in No-Added Sugar Orange & Mango Juice Drink, No-Added Sugar Mulled Wine, and Cinnamon Spiced Latte.

Demos will inspire brands to tell potential stories consumers may want to experience when tasting a new product.

Whether brands want to reduce sugar to improve the wellness profile, add in an active ingredient to make a wellness claim, or create an entirely new product format – Sweegen’s diverse taste portfolio can help you successfully go from product inspiration to innovation.


Chef Ambassador Kaimana Chee

Chef Kaimana joins as Sweegen’s culinary ambassador at Fi Europe 2022.

Kaimana Chee was born and raised in the small towns of Hau’ula and La’ie, HI, on the north shore of O’ahu.

In 2016, Kaimana appeared on Alton Brown’s Cutthroat Kitchen and became the first chef in show’s history to win the competition without receiving a single sabotage from his chef opponents.

Aside from teaching at CulinAerie, Kaimana owns a small catering company, Kaimana’s Katering, where he specializes in Hawaiian Lu’au, Sushi Making, and Asian Fusion cuisine.

At the start of 2016, he took on the role of Chef/Culinary Concierge for Just Egg, formerly known as Hampton Creek. Now, Chef Kaimana practices his craft at his full-service restaurant and bar, Uncle’s Hawaiian Grindz, located in Fallston, Maryland.

What You Will Hear

Daria Nalewajek

Sweegen’s Global Director of Sweetener Innovation

Make Sugar Reduction Less Frustrating ​- New Innovations that Will Help
6th December 12:00 – 12:30 pm
Exhibitor Showcase Theatre | 7.2G100 – Hall 7.02

Making reduced calorie food and beverage products and ensuring sensory consistency is a challenge. You will hear from Sweegen’s Global Director of Sweetener Innovation, Daria Nalewajek, on how Sweegen can help brands create better-for-you Food and Beverage products that meet consumer expectations and inspire repeat purchases.

Attendees will learn about industry-leading tools and techniques that can help them navigate the growing demand for reduced sugar foods and beverages. From ingredient technology innovations in sweetness, to application know-how, attendees will immerse themselves in a holistic approach to sugar reduction. This presentation will also review how to think about working in partnership with suppliers that share your values to deliver the best outcomes with a discussion on trust, vision, and collaboration.

Who Will Be There

Interested in booking a meeting?

Come by our booth anytime for coffee prepared with sugar-free syrup of your choice and chat with our Sales, Innovation and Sensory teams!

Michael Halvorsen

Senior Director
Business Development, EMEA

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Luca Giannone

Senior Vice President
Head of Sales, Global

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Eric Huss

Senior Manager
Business Development, US

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Syd Heese

Business Development, US

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Sergio Borbolla

Business Development, LATAM

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Imtiaz Chaglani

Business Development, APAC

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Sweegen is a Finalist in the Fi Europe Innovation Awards 2022

Exciting News! Sweegen is a finalist in the Fi Europe Innovation Awards 2022 in the Food Technology Innovation Award category for our Novel Bioconversion Process for Production of Bestevia® Reb M.

Awards ceremony will take place on evening of Day 1 of the show. Click here to learn more.