IFT 2023 - Sweegen

Destination: Reduced-Sugar Taste Experiences

We are excited to have you experience Sweegen’s Sweetensify^™ Flavors for taste modulation with sweet protein Brazzein, Liquid Stevia – Bestevia^®LQ, Signature Sweetener Systems, and more ingredient tech through 3 taste transports!

Stop by Booth #S1619 to taste better-for-you sweet and savory foods and beverages in an entirely new way!

What You Will Taste

Daily Reduced-Sugar Demos will feature Sweetensify^™ Flavors for taste modulation with sweet protein Brazzein, Liquid Stevia – Bestevia^® LQ, Signature Sweetener Systems, and more!

Sweegen has created 3 unique taste experiences where you will transport your tastebuds to…

Monday

California Cruisin’

Imagine you are enjoying a perfect California day with flavorful tacos and a refreshing agua fresca in hand! Taste true California #vibes on Day 1 at our booth! Experience No-Added-Sugar Pineapple Chili Sauce, featuring Sweetensify^™ Flavors, with your Al Pastor tacos, and wash it all down with a No-Added-Sugar Watermelon Strawberry Agua Fresca. Californians never forget their morning fuel, so be sure to also taste our Reduced-Sugar Mini Pancakes with No-Added-Sugar Strawberry Guava Sauce, featuring Natural Flavors for Taste Modulation, and No-Added-Sugar Yuzu Whipped Cream, featuring our Liquid Stevia-Bestevia^® LQ and Sensegen Exotic Flavors.

Tuesday

Transport to the Tropics

Day 2 is all about transporting your tastebuds to the tropics! Experience tropical-inspired chicken satay skewers with No-Added-Sugar Sweet Peanut Sauce over a bed of fragrant coconut rice. Pair your skewers with a fruity No-Added-Sugar Passionfruit Orange Guava Drink (P.O.G.) featuring our Sweetensify^™ Flavors and Full Taste Solutions. And beat the summer heat in a ‘new-stalgic’ way with our Zero-Sugar Snow Cone Bar, featuring our Liquid Stevia-Bestevia^® LQ, Sweetensify ™ Flavors, and Sensegen’s Exotic Flavors. Come by our booth in the morning for another chance to taste our Reduced-Sugar Mini Pancakes with No-Added-Sugar Strawberry Guava Sauce, featuring Natural Flavors for Taste Modulation, and No-Added-Sugar Yuzu Whipped Cream, featuring our Liquid Stevia-Bestevia^® LQ and Sensegen Exotic Flavors.

Wednesday

Way Back Western

Day 3 will take you back west so you can taste old school comfort foods in a better-for-you way! Imagine sitting on your porch as you sip No-Added-Sugar Blackberry Lemonade, featuring Sweetensify^™ Flavors and Liquid Stevia-Bestevia^® LQ. Take a bite out of a BBQ Chicken Slider made with Reduced-Sugar BBQ Sauce, featuring Sweetensify^™ Flavors, and No-Added-Sugar Sweet & Spicy Slaw, featuring our Liquid Stevia-Bestevia^® LQ. During breakfast, stop on by for Waffle Wednesday to taste No-Added-Sugar Waffles topped with No-Added-Sugar Chocolate Sauce, made with Sweetensify^™ Flavors, and No-Added-Sugar Caramel Whipped Cream, featuring our Liquid Stevia-Bestevia^® LQ and Sensegen’s Exotic Flavors.

About

Chef Kaimana:

Chef Kaimana joins as Sweegen’s culinary ambassador at IFT 2023.

Kaimana Chee was born and raised in the small towns of Hau’ula and La’ie, HI, on the north shore of O’ahu. Growing up in the “catering business,” Kaimana learned his craft from his parents, grandparents, and other relatives who specialized in traditional Polynesian, Hawaiian and Asian cooking techniques. Kaimana honed in on those techniques through his travel across the continental U.S. and Japan.

In 2016, Kaimana appeared on Alton Brown’s Cutthroat Kitchen and became the first chef in the show’s history to win the competition without receiving a single sabotage from his chef opponents.

Aside from teaching at CulinAerie, Kaimana owns a catering company, Kaimana’s Katering, where he specializes in Hawaiian Lu’au, Sushi Making, and Asian Fusion cuisine.

At the start of 2016, he took on the role of Chef/Culinary Concierge for Just Egg, formerly known as Hampton Creek. Now, Chef Kaimana practices his craft at his full-service restaurant and bar, Uncle’s Hawaiian Grindz, located in Fallston, Maryland.

Kaimana now works with Sweegen and the Blue California Group of Brands to bring ingredient technologies to life in everyday better-for-everyone foods and beverages.

What You Will Hear

Sweetensify^™ Flavors and Brazzein Sweet Protein IFT Fireside Chat

You will hear from Sweegen’s Vice President of Global Innovation, Casey McCormick, and Katharina Pueller, Senior Director of Business Development, North America, on Monday, July 17th, 3:00 – 3:20pm @ Fireside Chat Booth S2283.

Casey and Katharina will discuss Sweetensify^™ Flavors and its star sweet protein, Brazzein, in a live fireside chat.

In case you miss it, check in with your Sweegen sales representative for a link to the recording.

Understanding the Consumer Moodscape: How to Leverage Empathy to Drive Disruptive Food & Beverage Innovation

On Tuesday, July 18th, 4:00 – 4:30pm, @ Business FIRST Stage, you can hear from Sweegen’s Sally Aaron, Senior Vice President of Marketing, and Sensegen’s Natasha D’Souza, Vice President of Taste & Consumer Experience, in this live collaborative talk diving deeper into Sensegen’s proprietary quantitative research (conducted nationally with 1500+ consumers) which explores why people make specific food and beverage choices and how their moods affect those decisions.

Who You Can Connect With

Sweegen X Sensegen Reduced-Sugar Happy Hour

Connect with our entire team of Sweegen Taste Blazers by joining us for a reduced-sugar happy hour experience! Taste unique reduced-sugar mocktail and cocktail innovations inspired by trends uncovered by Sensegen’s Consumer and Sensory Insights Division. Visit our booth, S1619, on Day 2 of the show to understand how our integrated ingredient and product development capabilities and flavor collaboration with Sensegen come together to create deliciously personalized occasion and mood-based beverages that your consumers will love.