Well.
Into the
future.

A unique era of food and beverage is here, and it’s not old or new; it’s actually both. It celebrates comfort, creativity, and intention. It’s called “New-stalgia”: reimagining familiar, nostalgic favorites with new, sometimes health-forward, twists.

At the heart of new-stalgia are “kidults,” adults on a quest to find childlike joy in everything they buy – figurines, toys, stationery, keychains, snacks, drinks, etc. They reach for indulgent sweets, modern prebiotic sodas, and better-for-you snacks (like gummies and cookies) with fewer ingredients that deliver both fun and nostalgic tastes without excessive sugar. They want yummy treats that remind them of the past but connect them to a healthier future.

Read the full article here: The Rise of the ‘Kidult’ & How to Innovate New-stalgic Better-for-You Products That Spark Joy

The Asia-Pacific (APAC) region is undergoing a significant shift in consumer preferences toward healthier food choices. A major focus has been reducing sugar in everyday foods, such as sauces and noodles. These staple products have historically been known for containing high levels of sugar to enhance flavor, balance acidity, and increase shelf life. However, consumers are seeking lower-sugar alternatives that taste just as delicious as the foods they have grown accustomed to.

This trend poses a unique challenge for food and beverage brands: How to formulate great-tasting products without affecting taste and functionality?

Read the full article here: How Sweegen is Pioneering Delicious Better-For-You Product Innovation in the Asia Pacific Region

An increased emphasis on holistic health – encompassing mental and physical health – is fueling functional beverage market growth. More consumers are turning to drinks that provide benefits beyond simple hydration. People want convenient food and beverage options that taste good and make them feel good by enhancing their mood, promoting restful sleep, packing protein, boosting physical performance, delivering sustained energy, relaxing the mind, or boosting cognitive function. According to Innova Market Insights, “more than 1 in 4 Americans describes their approach to health as a focus on positive nutrition boosts.”

Read the full article here: How Functional Beverages Can Help Fuel Wellness – World Mental Health Day Special Feature