Brazzein is a naturally occurring sweet protein originally identified in the fruit of Pentadiplandra brazzeana. Known for its high sweetening potency and stability, Brazzein gives food and beverage developers another tool for reducing sugar while building a more complete sweetness and taste experience.
Sweegen brings this technology to food and beverage innovation through Ultratia® Sweet Protein Systems, powered by Ultratia® Brazzein. (more…)
Sweegen’s Ultratia® Brazzein has received U.S. FDA GRAS Clearance, marking an important milestone for scalable Sweet Protein innovation and better-tasting reduced-sugar products.
Read the full press release at the HERE
A unique era of food and beverage is here, and it’s not old or new; it’s actually both. It celebrates comfort, creativity, and intention. It’s called “New-stalgia”: reimagining familiar, nostalgic favorites with new, sometimes health-forward, twists.
At the heart of new-stalgia are “kidults,” adults on a quest to find childlike joy in everything they buy – figurines, toys, stationery, keychains, snacks, drinks, etc. They reach for indulgent sweets, modern prebiotic sodas, and better-for-you snacks (like gummies and cookies) with fewer ingredients that deliver both fun and nostalgic tastes without excessive sugar. They want yummy treats that remind them of the past but connect them to a healthier future.
Read the full article here: The Rise of the ‘Kidult’ & How to Innovate New-stalgic Better-for-You Products That Spark Joy
